P.R. Sturgill – Largest Selection of Pre-Owned, Estate, and Antique Jewelry in the New River Valley!

Forever Starts Here

ENGAGEMENT RINGS

Memories to Last
a Lifetime

WEDDING BANDS

Timeless Designs

WATCHES

Custom Jewelry Design
We combine modern 3D CAD technology with traditional jewelry design elements such as wax casting to bring to life your one-of-a-kind jewelry creations with the precious metals of your choice.
On-Site Repairs
We provide on-site expert jewelry repair and restoration, employing state of the art laser technology and traditional jewelry repair techniques. Our jewelers possess the talent, tools, and care to guarantee 100% satisfaction on all our repairs and restorations.
We Purchase Jewelry
We purchase antique, estate, sterling silver, and pre-owned jewelry. We offer cash or store credit as options when you bring your jewelry in for us to purchase.
Antique & Estate Jewelry
We have the largest selection of antique and estate jewelry in Southwestern Virginia. Our selection is ever changing, and we offer a variety of jewelry spanning from Victorian (1840-1890), Art Nouveau (1895-1910), Art Deco (1920-1935), Retro (1935-1950), Modern Contemporary, and so much more. We have something for everybody!
Quality & Satisfaction Guaranteed
Our commitment to excellence ensures that the jewelry you entrust us with will be repaired or restored to the highest standards. Our jewelers take the utmost care and pride to make sure that you are not only satisfied, but that our work exceeds your expectations.
Our Team
The P.R. Sturgill Fine Jewelry team consists of a wide variety of individuals from different backgrounds and walks of life that come together to ensure you have the best experience possible with all your jewelry needs. We have been family owned since 1963, and our most precious treasures are our customers.

More Than Just Your Local Jewelry Store

Since 1961 "the jewelry store on the corner" has been providing the people of Radford, Va and beyond with great service and quality pieces of fine and estate jewelry.

Originally started by jeweler Curtis "CC" Luffman, Luffman's Jewelers quickly became a reputable name in the watchmaking and jewelry repair business. In the early 70's Luffman hired local high-school-student Philip Sturgill and, over the years, taught him the skills to become one of the New River Valley's best and most sought-after jewelers.