Welcome to our new site!

We are working daily to get our site ready for you to see our entire selection!

For avalibility and pricing questions, please call one of our stores for us to assist you.


Benefits of Working With Us

  • Custom Jewelry Design
    We combine modern 3D CAD technology with traditional jewelry design elements such as wax casting to bring to life your one-of-a-kind jewelry creations with the precious metals of your choice.
  • On-Site Repairs
    We provide on-site expert jewelry repair and restoration, employing state of the art laser technology and traditional jewelry repair techniques. Our jewelers possess the talent, tools, and care to guarantee 100% satisfaction on all our repairs and restorations.

  • We Purchase Jewelry
    We purchase antique, estate, sterling silver, and pre-owned jewelry. We offer cash or store credit as options when you bring your jewelry in for us to purchase.

  • Antique & Estate Jewelry
    We have the largest selection of antique and estate jewelry in Southwestern Virginia. Our selection is ever changing, and we offer a variety of jewelry spanning from Victorian (1840-1890), Art Nouveau (1895-1910), Art Deco (1920-1935), Retro (1935-1950), Modern Contemporary, and so much more. We have something for everybody!

  • Quality & Satisfaction Guaranteed
    Our commitment to excellence ensures that the jewelry you entrust us with will be repaired or restored to the highest standards. Our jewelers take the utmost care and pride to make sure that you are not only satisfied, but that our work exceeds your expectations.

  • Our Team
    The P.R. Sturgill Fine Jewelry team consists of a wide variety of individuals from different backgrounds and walks of life that come together to ensure you have the best experience possible with all your jewelry needs. We have been family owned since 1963, and our most precious treasures are our customers.
Radford Inside

More Than Just Your Local Jewelry Store

Since 1961 "the jewelry store on the corner" has been providing the people of Radford, Va and beyond with great service and quality pieces of fine and estate jewelry.

Originally started by jeweler Curtis "CC" Luffman, Luffman's Jewelers quickly became a reputable name in the watchmaking and jewelry repair business. In the early 70's Luffman hired local high-school-student Philip Sturgill and, over the years, taught him the skills to become one of the New River Valley's best and most sought-after jewelers.  

Sturgill went on to purchase the business from Luffman in 1989 and change the name to P.R. Sturgill Fine Jewelry.

Today, just as in 1961, P.R. Sturgill Fine Jewelry performs all jewelry repairs in-house.  This includes ring-sizing, gemstone setting, custom engraving, and all other jewelry repairs.  The work performed is quality work by certified jewelers who have a passion for what they do.  We're proud of what we do here.

Best Selling Fine Jewelry

Discover The Top Selling Fine Jewelry.